Authorities in our business will tell in no uncertain terms that Lorem Ipsum is that huge, huge no no to forswear forever. Not so fast, I’d say, there are some redeeming factors.
You begin with a text, you sculpt information, you chisel away what’s not needed, you come to the point, make things clear, add value, you’re a content, forswear forever.
Even if your less into design and more into content strategy you may find some redeeming value with, wait for it, dummy copy, no less. Anyway, you still use Lorem Ipsum rightly.
